Undoubtedly, voice technology is going through some major changes. As it gets more accurate, it is becoming more popular. With the new year fast approaching, lets take a look at what the future looking like for voice search.
First let’s see what people are saying:
Within the past year, around 60% of consumers have used voice search to look for information about local businesses. Some reports have stated that about 45% of people have used voice search to find a local business. Out of all these people, 30% will use this information that they have found to visit this company’s website. By viewing these statistics we can see that out of everyone conducting voice searches, a high percentage of these people follow up on their search.
The future for the food industry is looking very promising. According to a recent survey, just over half the amount of people claimed that they are most likely to look for restaurants and cafes using voice search. This is followed closely with food delivery services.
It has been predicted that by 2020 half of internet searches will be done using voice search. Also, that 30% of searches will be done without a screen at all. If we look at Google for example, we can see that 60% of searches are done via mobile phones or tablets. Googles own statistics claim that 1 in 5 mobile searches are completed by voice. This means that just over 10% of their searches are voice enquiries. For this prediction to become true, there has to be at least a 20% increase in Googles voice searches within the next two years.
As voice search has had such a rapid incline, analysts have predicted that voice search is going to have a huge impact on digital marketing. So, it makes sense to start thinking ahead about what this means for your business.
- Over the course of the next year, it is likely that voice search will focus towards featured snippets. Regardless of the type of voice controlled device you have, it will deliver the answer to your question by reading this information of a featured snippet. As of now, you have to ‘earn your featured snippets’ and as voice search continues to develop, the value will increase. It is near enough impossible to do this over night. Hence why it is so important that your business stays one step ahead at all times.
- Voice search happens on mobile phones and tablets more than any other devices. This is why it is so important to ensure that your website is mobile friendly.
- We have already established that there are a large amount of people who will use voice search to find local businesses so voice search is likely to improve the value of local SEO. This can help to boost website traffic, leading to a potential increase in sales. You are increasing your chances of your business being noticed by ensuring that local SEO is a priority.
Impacting Digital Marketing
- Voice search is going to become a digital marketing must. It can’t be overlooked. Each month there are estimates that over one billion searches will be done via voice. Ignoring this is going to be detrimental to your businesses future.
The statistics that we have used are only a prediction of what may happen. But, judging by recent surveys and data we can expect that the future will look something like we’ve discussed.
If you would like to know how we can help improve your SEO efforts, please contact us. We hope to hear from you soon.