How long does SEO take? This is a difficult question to answer as there are so many different factors that impact SEO and are these factors constantly changing.
Whilst its impossible to give you an exact time-frame for SEO results lets look at the areas involved and make an educated estimate. The three main areas that are going to have a significant effect on the time process for your SEO are, your content, your competitors and your links.
The content that you upload to your website will play a role in how quickly you see SEO results. The quality of your content is extremely important. Ideally, the length of your content needs to be long enough to provide a solution to a customers problem.
Myths Vs. Reality
People used to believe that if you published too much content all at once it raised a red flag to search engines. This was because it was considered an ‘unnatural’ influx of content and may have been detrimental to your ranking. However, Google has since officially ruled this out.
Many people believe that the age of your domain name can have a huge impact on SEO, however, whilst an aged domain can help, its probably not why a site ranks so well. Remember that older sites have had more time to focus on their SEO, so understandably, they will probably have a higher ranking.
It is recommended that you use a publishing schedule as it shows search engines that content is uploaded to your site on a regular basis. This can be beneficial when it comes to speeding up your SEO efforts. Hopefully it will also encourage visits more frequently by sending out signals to Google that your site is providing a positive user experience. Having regular website visitors can also help to increase your ranking within search engines.
Regardless of the market that you’re in, you will be facing strong competition. You will have more than likely figured out that if your competitors are strong on SEO it may take longer to see your own results. The more competition you have, the harder it is going to be. When a company has a high demand, it can drive them in to a niche which may lead to an increase in competition. This can force them in to offering more competitive deals, taking a larger share of the market. In this type of environment, larger companies are usually preferred as they can afford to pay for the best SEO professionals.
Links still play a huge role within SEO. However, their impact on how long SEO takes depends on a few other factors. The more links that are on your website, the more likely you are to have SEO success. But, if you link websites that are of a low quality to your own, then you may actually be damaging your ranking. It is important to ensure that you are using quality links from websites that are relevant to your industry. This is to stop search engines getting confused about the content of your site as it needs to ensure that it is relevant to a users search criteria.
Earning Your Links
The speed that you earn links is also a factor because a fast increase in links could indicate an unnatural way to manipulate ranking (link farming). Usually, if you earn relevant links of a high quality the quicker you will rank. Your growth should be stable and performed overtime. Provided that your link building tactics follow Google’s guidelines it should gradually happen naturally.
So, in answer to the question, ‘how long does SEO take?’. Well, it depends on the above factors but if you perform SEO well and on a regular basis you should see results within a 3-6 month period. Also, remember that SEO is a constantly evolving thing and you can’t just stop after a few months otherwise your competition will overtake you.
If you have any questions about today’s blog, please don’t hesitate to contact us.