Periodically we write micro blogs about elements that are influential for effective search engine optimisation (SEO). These are just short snippets to help boost your sites visibility.
#5 Today’s blog is about… Brand Signals.
Social Media Is Essential
People expect for brands to have social media pages such as, Facebook, Twitter, Instagram and more. This is because they want to see what they’re favourite brands are up too. In regards of Facebook, you are considered to be a popular brand if your business posts have a lot of likes. Whereas, Twitter is slightly different. If your business is on Twitter and has a large amount of followers, it is an indication that you are a popular brand. You must not forget about LinkedIn as it has been quoted that the most ‘real businesses’ have a company page on this platform.
The media usually keep up to date with what we consider to be the ‘big brands’. Hence, why they are usually mentioned on the news. Therefore, people are forced in to noticing them. They would be targeting an audience that they wouldn’t normally, without even realising it. Sometimes, brands have a news feed on their first page, mentioning all the top stories that they’re involved in. If you can get the media talking about your brand in a positive light, you’re more than likely to attract new business.
It will be beneficial to you if you have a short, simple and effective brand name. This way, your target audience have a better chance at remembering your brand.
Google will usually look for data based on your location to figure out what type of business you are. It is thought of that a ‘real’ firm would have their own office. Hence, why Google look for data about where you’re situated.
Looking for Brands
People tend to search for brands when it comes to looking for a particular product online. If your brand is searched for directly then it demonstrates to the search engines that your website is thought of as a ‘real’ brand. Therefore, potentially, increasing your sites credibility and generating more traffic. Leading to an increase in sales and conversions.
We hope you have enjoyed reading today’s micro-blog. If you have any enquiries about how we can help improve your sites visibility, please get in touch with us today.