Google algorithms have had some updates earlier this year and here is what we know.
Earlier in July this year, page speed became a permanent factor in SEO on mobile searches. It has been known as the ‘Speed Update’. It’s been main effecting pages that haven’t being loading fast enough. Therefore, creating a bad user experience. Search engines are wanting to make sure that they are meeting every users expectations. One of these being, pages that load in a quicker time. If your website has a high ranking within search engine results but your web pages don’t load fast enough then they may no longer honour your position. Unfortunately, for websites that aren’t giving their users the quickest experience possible their ranking in search engines will likely be lowered.
How Site Speed is Affecting SEO
Users expect and need to find what they are looking for quickly. Speed has been a factor when it comes to SEO for quite some time now, the signal was targeted more at desktop searches. However, mobile searches are also a factor. If you’re website has a slower site speed then the chances are that your search engine ranking will pay the price. Despite the technology that is used to build your site, this rule applies to everyone. So, to ensure that your site gets the highest ranking it possibly can, you need to make sure your site is as fast as possible.
What Customers Expect
According to surveys, the majority of web users want a site that loads in no more than 4 seconds. Ideally, less than this. If the site hasn’t loaded within up to 8 seconds, they tend to give up and look elsewhere. Almost 80% of people who shop online said they would not return to a site if they knew they had to wait too long for it to load. Just under 50% of these people would also share their bad experience.
Sites that aren’t increasing their page speed are losing out on expanding their business. This is because customers are going to lose interest and more than likely turn to your competitors. Due to the day and age that we are living in, people share their opinions and experiences’s online. If one person has a bad experience online it won’t be long before word starts to spread, damaging your reputation. Whereas, if they have a positive experience, their family and friends are going to listen to their recommendation and take an interest in your company. Hence why is it so important that you ensure every SEO factor, such as page speed, is meeting the expectation of your website visitors.
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